Famous for inspiring artists.
For centuries 'The Swan' has mastered serving quality drinks and excellent food down to a fine art, and its colourful history has always been adorned by artistry in a variety of forms.
Its first portrait was as a coaching inn known as the 'Old Swan', functioning as the first stop from the City of London in 18th Century, refurbishment then fashioned it into the 'White Swan', while later renovations shaped it into the Swan Hotel. However, the railway's arrival in Hammersmith meant demolishing the original premises and the current building was designed from a blank canvas.
It has always been central to travellers, feeding their imagination during their stay. Those who stayed longer made the town into the home for creative industries, such as The Silver Studio that designed textile patterns for Liberty of London.
The rich tapestry of this inspirational home also attracted great luminaries of the Arts & Crafts movement, such as William Morris and also Edward Johnstone, designer of the famous London Underground "Bulls Eye" symbol. This artistic heritage also extended to Gustav Holst, (composer of the Planets) whose composition 'Hammersmith' reflected his impressions of the town where he worked.
So absorb the decorated times of yore as you enjoy our rich ale offering and, just like the great artists before you, you may be inspired to design something wonderful just by reflecting upon what's around.