About Us

Welcome to The White Swan

You will find The White Swan in London within a short stroll of Strand, Soho and Holborn - however you won't find another like it.

Step in to discover a traditional pub of unique character, revered for its eclectic range of real ales and its quality pub food, which are served, as they should be, with a generous measure of famous British hospitality.

A fascinating past

The White Swan and narrow New Row are full of character and intrigue. No wonder Dorothy L Sayers chose the pub for a part in her Lord Peter Wimsey novel, Murder Must Advertise. The pub used to be owned by Hoare & Co, the famous London banking firm. The grand mirror on the wall still proclaims 'Hoare & Co's Celebrated Imperial Stout & Sparkling Ales'.

Famous for beer-brewing bankers and a fictional aristocratic detective

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Opening Times

  • Monday to Thursday: 10:00 - 23:00
  • Friday to Saturday: 10:00 - 23:30
  • Sunday: 12:00 - 22:30