About Us

Celebrating with us this Christmas and New Year? Check our opening times for the whole festive period.

Welcome to The White Swan

You will find The White Swan in London within a short stroll of Strand, Soho and Holborn - however you won't find another like it.

Step in to discover a traditional pub of unique character, revered for its eclectic range of real ales and its quality pub food, which are served, as they should be, with a generous measure of famous British hospitality.

A fascinating past

The White Swan and narrow New Row are full of character and intrigue. No wonder Dorothy L Sayers chose the pub for a part in her Lord Peter Wimsey novel, Murder Must Advertise. The pub used to be owned by Hoare & Co, the famous London banking firm. The grand mirror on the wall still proclaims 'Hoare & Co's Celebrated Imperial Stout & Sparkling Ales'.

Famous for beer-brewing bankers and a fictional aristocratic detective


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Opening Times

  • Monday to Thursday: 10:00 - 23:00
  • Friday to Saturday: 10:00 - 23:30
  • Sunday: 12:00 - 22:30